It’s been like ten to one, and it should be one to ten,” Butterfield tells The Australian Financial Review via Zoom from New York. “If I look at the number of minutes I’ve spent in the last ten years thinking about office leases, real estate build-outs, furniture, all of that stuff versus the kind of deliberate intentional thought about the digital infrastructure that supports productivity and collaboration, I realise the ratio has been completely wrong.
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Late last week Slack introduced a number of new features to its collaboration platform, most notably a Clubhouse-style audio conversation feature called Huddles, which is aimed at replacing the informal group conversations that can spring up in a traditional office setting,īutterfield says it became clear early on in the pandemic that businesses were not falling apart without everyone being in offices together, and he believes the smartest CEOs across sectors are now working out how to operate a kind of virtual headquarters model.
Now that, unlike in Australia, vaccination levels in the US, UK and some other countries are seeing a level of normality return to life, Butterfield says organisations including his own are starting to reconfigure the way they work, including hiring staff from different areas and using office space more effectively.
Co-founder and CEO of workplace software collaboration giant Slack, Stewart Butterfield, says digital life has moved too far forward during the COVID-19 pandemic for companies to return to former ways of office-based working, even if they wanted to.Īlongside video-calling software maker Zoom, the Canadian entrepreneur’s workplace platform has been one of the most prominent beneficiaries of the pandemic-inspired need for entire organisations to continue working together, when close physical proximity was impossible.
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